PlusValue

Meet PlusValue

We are the impact strategists who make big things happen.

PlusValue exists to create a more sustainable future that is commercially successful and works better for everyone.

PlusValue is a catalyst for action. We generate bold ideas – and bring these to life. It’s the way we roll.

The time
is now

PlusValue transforms purpose into value.

We design new business models, new revenue opportunities and new ways to cut costs while creating space for innovation and sustainability.

Our team combines deep expertise, a powerful network, and has the creativity to solve difficult challenges. Nothing scares us.

We can add genuine value to your business.

Now more than ever, every business must reinvent itself to stay relevant to customers and investors. This is the way to achieve sustainable competitive advantage.

It is time to reimagine value. It’s time to act.

Value
reimagined

Value
reimagined

PlusValue transforms purpose into value.

We design new business models, new revenue opportunities and new ways to cut costs while creating space for innovation and sustainability.

Our team combines deep expertise, a powerful network, and has the creativity to solve difficult challenges. Nothing scares us.

We can add genuine value to your business.

The PlusValue Manifesto

Our world is built upon six principles

We are purpose-driven by design

Everything we do improves society,
the environment, or both.

We understand commercial reality

Only viable solutions are on the table –
and we always create value.

We believe in the power of thinking big

It takes courage to make a
difference. We have plenty.

We respect the evidence

Results matter. So we measure
them properly.

We love to collaborate

By sharing knowledge, you
achieve twice as much.

We recognise success is human-shaped

People are at the heart of all the
best ideas.

“Trust, wisdom and confidence are three words I associate when asked about my relationship with PlusValue. PlusValue are for me the people who make it tick and who I have come to regard as an exceptional team – almost like a family. The intellect and business sense, creativity, and innovation are all there”

 Alan Barrell, Full Professor, Cambridge University

Our team

Together, we know how to deliver change

FilippoSquare

Filippo Addarii

Managing Partner

FiorenzaSquare

Fiorenza Lipparini

Managing Partner

LuisaSquare

Luisa De Amicis

Senior Associate

MarcoSquare

Marco Sebastianelli

Senior Associate

FrancescoSquare

Francesco La Loggia

Senior Associate

AmerigoSquare

Amerigo Lombardi

Senior Associate

ElenaSquare

Elena Bologna

Senior Associate

ValeriaSquare

Valeria Soliano

Junior Associate

MatteoSquare

Matteo Seminati

Junior Associate

RobertSquare

Robert Madellin

Senior Advisor

Grazia Spinosa-Public Affairs_color

Grazia Spinosa

Senior Advisor

Our story

PlusValue was founded in 2015 by Filippo Addarii and Fiorenza Lipparini to prove that public and private interests can be successfully aligned. Our ambition was to create value for private clients while enhancing society and the planet.

Today, we have evolved into a team of impact strategists who deliver complex, large-scale projects that are driven forwards by innovation.

These projects have generated enormous value for all the stakeholders involved in them. Our track record now speaks for itself - ask anyone who knows about us.

We call ourselves a 'micro-multinational' as this phrase has a nice ring to it. But make no mistake, when it's time to get serious, we are 100% business.

Group 1938

2015

PlusValue (PV) is
establised as a start-up,
that specialises in R&D
projects with social
impact

2017

PV designs impact
investment fund for
Lendlease. This launches
as a PFI for a hospital in
Treviso

2017

PV wins the public tender
for the MIND (Milan
Innovation District)
project with Lendlease

2018

Plusvalue Advisory
Limited is created to
provide impact
consultancy services

2021

PV develops the
innovative new Digital
Platform for assessment
(DIP)

2021

Establishment of
PlusValue Italy Società
Benefit

TO BE CONTINUED...

Group 1938

2015

PlusValue (PV) is establised as a start-up, that specialises in R&D projects with social impact

2017

PV designs impact investment fund for Lendlease. This launches as a PFI for a hospital in Treviso

2017

PV wins the public tender for the MIND (Milan Innovation District) project with Lendlease

2018

Plusvalue Advisory Limited is created to provide impact consultancy services

2021

PV develops the innovative new Digital Platform for assessment (DIP)

2021

Establishment of PlusValue Italy Società Benefit

TO BE CONTINUED...

2015

PlusValue (PV) is establised as a start-up, that specialises in R&D projects with social impact

2017

PV designs impact investment fund for Lendlease. This launches as a PFI for a hospital in Treviso

2017

PV wins the public tender for the MIND (Milan Innovation District) project with Lendlease

2018

Plusvalue Advisory Limited is created to provide impact consultancy services

2021

PV develops the innovative new Digital Platform for assessment (DIP)

2021

Establishment of PlusValue Italy Società Benefit

Our network of experts

PlusValue provides unique access to a carefully curated group of more than 40 expert research fellows and reputable partner organisations

ALAN BARRELL

Professor
Cambridge University
Cambridge, UK

ALBERTO CRAICI

Chairman
Berrier Capital
Milan, IT

ERIKA WIDEGREN

Chief Executive
Re-imagine Europe
Bruxelles, BE

FRANCESCA MEDDA

Director
Institute of Finance and Technology, UCL
London, UK

GIUSEPPE AMBROSIO

Chief Executive Officer
VITA Editoriale
Milan, IT

JULIE WAGNER

President
The Global Institute on Innovation Districts
Canton Ticino, CH

LIEVE FRANSEN

Health, Social Affair and Migration Policy Advisor
European Policy Center
Brussels, BE

MUSTAFA OSMAN TURAN

Embassador of Turkey
Turkish Embassy
Dhaka, BD

PAULE ANSOLEAGA ABSCAL

Managing Directors
Arcano Partners
Milan, IT

ROSEMARY ADDIS

Director
Impact Strategist
Melbourne, AU

STEFANO MAFFEI

Director
Polifactory
Milan, IT

ALAIN RUCHE

ex EU senior official

Brussels, BE

ALBERTO MINA

Head of Institutional Affairs
Arexpo
Milan, IT

ALBERTO SAVOLDELLI

Independant Consultant

Milan, IT

ANANT JANI

Research Fellow
University of Oxford
Oxford, UK

ANDREA RUCKSTUHL

Head of Lendlease Italy and Continental Europe
Lendlease
Milan, IT

ANTONIO SCARPONI

Founder and CEO
Conceptual Devices
Zurich, CH

FEDERICO RAOUL CUCCHI

EMEA Programme Manager
Monster Energy
London, UK

GIULIO COPPI

Global Digital Specialist
Norwegian Refugee Council
Oslo, NO

GUIDO CALDARELLI

Full Professor
Ca' Foscari University
Venezia, IT

INDY JOHAR

Founder
DarkMatterLabs
Amsterdam, NL

JEREMY MILLARD

Chief Executive Officer
Third Millemium Governance
Denmark

LAURA MARTELLONI

Founder
Impact Hub
Florence, IT

MARIO CALDERINI

Full Professor
Politecnico di Milano University
Milan, IT

MATTEO COLOMBO

Founder
i2Grow
Bologna, IT

MICHEL STAVAUX

Consultant on EU Affairs

Bruxelles, BE

MICHELE ANDREAUS

Full Professor
Università degli Studi di Trento
Trento, IT

NIHEL CHABRAK

Director
United Arab Emirates University
Dubai, UAE

ORIANA PERSICO

Founder & Art Director
HER, Human Ecosystems Relazioni
Rome, IT

PAOLA BERGAMASCHI

Non executive Director
ARCA Sgr
London, UK

PAOLO NARDI

International Affairs
Cometa
Como, IT

RAFFAELLO MORALES

Founder
Fidelio Orchestra
London, UK

ROGER TORRENTI

Consultant

Nice, FR

SALVATORE IACONESI

Founder and Director
HER, Human Ecosystems Relazioni
Rome, IT

SAMUEL DOUALLE

Founder
Coliving.com
New York, USA

SANTI GRILLO

Accountant
Studio Grillo
Milan, IT

STEFANO PICCARDO

Lawyer
Piccardo Law firm
Milan, IT

STEPHEN BENIANS

Sustainability Analyst, Research & Innovation
SustainCERT
Luxembourg, L

ZOE ROMANO

Independant Consultant

Milan, IT

USSAL SAHBAZ

Managing Partner
Ussal Consultancy
Istanbul, TR

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